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	<title>Comments on: What Happened to Big Idea? (Part 1)</title>
	<link>http://www.philvischer.com/?p=38</link>
	<description></description>
	<pubDate>Mon, 06 Sep 2010 07:57:48 +0000</pubDate>
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		<title>By: Chris Johnson</title>
		<link>http://www.philvischer.com/?p=38#comment-44760</link>
		<dc:creator>Chris Johnson</dc:creator>
		<pubDate>Sat, 21 Aug 2010 05:54:21 +0000</pubDate>
		<guid>http://www.philvischer.com/?p=38#comment-44760</guid>
		<description>firstly:
@John Richardson, don't be lame dude, she already owned those videos but just converted them. Barb already OWNED them... 
*clears throat*
I am a digital animator and an artist working in a studio near where Big Idea is currently located. I was not raised as an Evangelical Christian, but my parents decided to start going to an Evangelical Church when I was a pre-teen. 
When I first went to one of the Bible studies for youth, Veggie Tales was all the rave. Veggie Tales was what the cooler Christian kids knew about, those really in the "circle" , the ones destined to be future "leaders", the ones REAL tight with "JC". Everyone of them knew every song, and I was somewhat out of the loop apparently.
-It was as if I had stumbled upon some entirely different sub-culture (&#38; I had) of Christian Products &#38; merchandising, including music, film, animation, and every media form..
Here was the world where I learned names like DC Talk &#38; various other marketed, packaged, &#38; sold christian stuff.
Over 10 years later I remember it all &#38; try to forget. It all seemed completely shallow and air headed, completely sensational with no depth of characters or story. Veggie Tales was marketed remarkably, aimed at scared crapless conservative angst ridden parents terrified of loosing their children to the ghost of this age. (Wickedness like MTV &#38; so on..) This is a similar mindset of how parents reacted after the Columbine shootings. A large consensus view was "this is South Park's fault!, or violent games!)..
It seems that all too often parents point the finger at media, when in fact it is their own lack of good parenting, &#38; sometimes truly just having psychologically or intellectually damaged &#38; unstable children. Or just have children stupid enough &#38; not presented with enough options from their parents or piers, relying on a weak outlet like 1990's MTV to stimulate them. It would also not surprise me if Big Idea saw a rise in sales months following that horrid shooting in Colorado. ..That was a rant..

Though it hinted heavily on Biblical Judeo-Christian values, I have to say that a deterrer for me seriously considering the Christian faith was how Christianity in the west tends to be just as marketable as "secular" films &#38; so on.. Kind of similar to a Mac Donald's, or ESPN entertainment, Americans are apparently so f-ing stupid that we need some bright animation or visual stimulus to keep us interested and amused (perhaps distracted) for something to seem "Relevant".

But I respect you in how you sold your "Big Idea". You took advantage of middle class ignorant religious right wing America &#38; they treated you &#38; your product as King. Many of those same people who are the most conservative give you a hard time on here about that.. Calling you a sell out more or less..

Phil, you are a brilliant businessman, but it would have perhaps been more profitable for you if you had been equally brilliant selling something that (may or may not) have some effects on where you spend time in the after life (haha joking).. The Bible thumping soccer mommies &#38; daddies were ticked at you when you broke your promise to them.. Yes, it was a promise, when you made all of the Veggie Tales films. A promise to only sell them their worldview, their values, their identity. They are white, middle class, very religious, Christian, &#38; have plenty of money in their back pockets that is burning for the next big "Christian Product". It's just Like Pokemon or Furby, with the Holy Spirit, God the father, &#38; Jesus Christ's holy stamp of approval.

I am a humanist &#38; I do not believe in Christ. I think that if your fans were born in Islamabad and Islam somehow became as worldwide and stagnant as Christianity, they might perhaps have some similar show (but maybe Larry would be a pomegranate named Mahmud or something)..
If you want to start making money again, make a show like veggie tales but market it for the Adult Swim audience perhaps. Maybe you could find a way to tell funny honest stories about society, responsibility, &#38; not use religion or the Christian Christ as a vehicle to personal gain &#38; success.. Or geez, even go viral or social man, that's the way to go today.. You are marketing to a demographic that hides in cheapness, cheap faith with a price on it with little to no sacrifice involved... 

Companies &#38; faith usually don't work out too well, just look at the Catholic church lol.. Misplaced motives proceed corruption. (for you Christians "pride goeth before a great fall")

P.s. They know this deep inside, &#38; still love you for it :)
Kudos to you, Phil
Chris J.</description>
		<content:encoded><![CDATA[<p>firstly:<br />
@John Richardson, don&#8217;t be lame dude, she already owned those videos but just converted them. Barb already OWNED them&#8230;<br />
*clears throat*<br />
I am a digital animator and an artist working in a studio near where Big Idea is currently located. I was not raised as an Evangelical Christian, but my parents decided to start going to an Evangelical Church when I was a pre-teen.<br />
When I first went to one of the Bible studies for youth, Veggie Tales was all the rave. Veggie Tales was what the cooler Christian kids knew about, those really in the &#8220;circle&#8221; , the ones destined to be future &#8220;leaders&#8221;, the ones REAL tight with &#8220;JC&#8221;. Everyone of them knew every song, and I was somewhat out of the loop apparently.<br />
-It was as if I had stumbled upon some entirely different sub-culture (&amp; I had) of Christian Products &amp; merchandising, including music, film, animation, and every media form..<br />
Here was the world where I learned names like DC Talk &amp; various other marketed, packaged, &amp; sold christian stuff.<br />
Over 10 years later I remember it all &amp; try to forget. It all seemed completely shallow and air headed, completely sensational with no depth of characters or story. Veggie Tales was marketed remarkably, aimed at scared crapless conservative angst ridden parents terrified of loosing their children to the ghost of this age. (Wickedness like MTV &amp; so on..) This is a similar mindset of how parents reacted after the Columbine shootings. A large consensus view was &#8220;this is South Park&#8217;s fault!, or violent games!)..<br />
It seems that all too often parents point the finger at media, when in fact it is their own lack of good parenting, &amp; sometimes truly just having psychologically or intellectually damaged &amp; unstable children. Or just have children stupid enough &amp; not presented with enough options from their parents or piers, relying on a weak outlet like 1990&#8217;s MTV to stimulate them. It would also not surprise me if Big Idea saw a rise in sales months following that horrid shooting in Colorado. ..That was a rant..</p>
<p>Though it hinted heavily on Biblical Judeo-Christian values, I have to say that a deterrer for me seriously considering the Christian faith was how Christianity in the west tends to be just as marketable as &#8220;secular&#8221; films &amp; so on.. Kind of similar to a Mac Donald&#8217;s, or ESPN entertainment, Americans are apparently so f-ing stupid that we need some bright animation or visual stimulus to keep us interested and amused (perhaps distracted) for something to seem &#8220;Relevant&#8221;.</p>
<p>But I respect you in how you sold your &#8220;Big Idea&#8221;. You took advantage of middle class ignorant religious right wing America &amp; they treated you &amp; your product as King. Many of those same people who are the most conservative give you a hard time on here about that.. Calling you a sell out more or less..</p>
<p>Phil, you are a brilliant businessman, but it would have perhaps been more profitable for you if you had been equally brilliant selling something that (may or may not) have some effects on where you spend time in the after life (haha joking).. The Bible thumping soccer mommies &amp; daddies were ticked at you when you broke your promise to them.. Yes, it was a promise, when you made all of the Veggie Tales films. A promise to only sell them their worldview, their values, their identity. They are white, middle class, very religious, Christian, &amp; have plenty of money in their back pockets that is burning for the next big &#8220;Christian Product&#8221;. It&#8217;s just Like Pokemon or Furby, with the Holy Spirit, God the father, &amp; Jesus Christ&#8217;s holy stamp of approval.</p>
<p>I am a humanist &amp; I do not believe in Christ. I think that if your fans were born in Islamabad and Islam somehow became as worldwide and stagnant as Christianity, they might perhaps have some similar show (but maybe Larry would be a pomegranate named Mahmud or something)..<br />
If you want to start making money again, make a show like veggie tales but market it for the Adult Swim audience perhaps. Maybe you could find a way to tell funny honest stories about society, responsibility, &amp; not use religion or the Christian Christ as a vehicle to personal gain &amp; success.. Or geez, even go viral or social man, that&#8217;s the way to go today.. You are marketing to a demographic that hides in cheapness, cheap faith with a price on it with little to no sacrifice involved&#8230; </p>
<p>Companies &amp; faith usually don&#8217;t work out too well, just look at the Catholic church lol.. Misplaced motives proceed corruption. (for you Christians &#8220;pride goeth before a great fall&#8221;)</p>
<p>P.s. They know this deep inside, &amp; still love you for it <img src='http://www.philvischer.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
Kudos to you, Phil<br />
Chris J.</p>
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		<title>By: John Richardson</title>
		<link>http://www.philvischer.com/?p=38#comment-44758</link>
		<dc:creator>John Richardson</dc:creator>
		<pubDate>Thu, 19 Aug 2010 13:39:58 +0000</pubDate>
		<guid>http://www.philvischer.com/?p=38#comment-44758</guid>
		<description>I hope you'll forgive me for interjecting this, Barbara. I like the fact that you're affirning Phil's earlier work. (It was brilliant, I agree.) But as an artist, I can't help notice that you're making illegal copies of his videos, all of which are available for sale on DVD. That's part of how he makes a living. People who see value in his creations pay money for copies of them. He takes care of his family that way. I know it's "accidental" stealing in your case, but it is stealing his livelihood from him. 

As you can afford it, please go but new DVDs instead of pirating low quality copies. Help fund Phil's new brilliant works... and maybe his kids' college tuitions.</description>
		<content:encoded><![CDATA[<p>I hope you&#8217;ll forgive me for interjecting this, Barbara. I like the fact that you&#8217;re affirning Phil&#8217;s earlier work. (It was brilliant, I agree.) But as an artist, I can&#8217;t help notice that you&#8217;re making illegal copies of his videos, all of which are available for sale on DVD. That&#8217;s part of how he makes a living. People who see value in his creations pay money for copies of them. He takes care of his family that way. I know it&#8217;s &#8220;accidental&#8221; stealing in your case, but it is stealing his livelihood from him. </p>
<p>As you can afford it, please go but new DVDs instead of pirating low quality copies. Help fund Phil&#8217;s new brilliant works&#8230; and maybe his kids&#8217; college tuitions.</p>
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		<title>By: Barbara</title>
		<link>http://www.philvischer.com/?p=38#comment-44743</link>
		<dc:creator>Barbara</dc:creator>
		<pubDate>Thu, 12 Aug 2010 00:31:30 +0000</pubDate>
		<guid>http://www.philvischer.com/?p=38#comment-44743</guid>
		<description>Mr Vischer, I'm currently copying my Veggie Tales from VCR to DVD, and in the process I'm again enjoying the talent and comedy you helped create.  I've seen these videos so many times and yet they still make me laugh.  (by the way my son was a teenager when he first asked for these videos) They were really wonderful works of art.  The professor making the helicopter out of coconuts- Larry Boy and Alfred- all of them, they were just great.  The sense of humor is really unique.  My daughter told me your company was "taken over", so I was researching to find out the truth and that's how I found this site.  I'm sorry that the company is no longer what it was.  I just wanted to thank you for what you did make.  I pray that God will bless you and lead you.</description>
		<content:encoded><![CDATA[<p>Mr Vischer, I&#8217;m currently copying my Veggie Tales from VCR to DVD, and in the process I&#8217;m again enjoying the talent and comedy you helped create.  I&#8217;ve seen these videos so many times and yet they still make me laugh.  (by the way my son was a teenager when he first asked for these videos) They were really wonderful works of art.  The professor making the helicopter out of coconuts- Larry Boy and Alfred- all of them, they were just great.  The sense of humor is really unique.  My daughter told me your company was &#8220;taken over&#8221;, so I was researching to find out the truth and that&#8217;s how I found this site.  I&#8217;m sorry that the company is no longer what it was.  I just wanted to thank you for what you did make.  I pray that God will bless you and lead you.</p>
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		<title>By: Jami</title>
		<link>http://www.philvischer.com/?p=38#comment-44730</link>
		<dc:creator>Jami</dc:creator>
		<pubDate>Wed, 04 Aug 2010 15:44:52 +0000</pubDate>
		<guid>http://www.philvischer.com/?p=38#comment-44730</guid>
		<description>Phil,
 I'm sorry you had to go through this.  As a parent, I really liked Veggie Tales (and may have watched it even when the kids weren't in the room).  My favorite was A Snoodle's Tale.  I think you did a wonderful job, making those films, and I don't think they will ever be forgotten.</description>
		<content:encoded><![CDATA[<p>Phil,<br />
 I&#8217;m sorry you had to go through this.  As a parent, I really liked Veggie Tales (and may have watched it even when the kids weren&#8217;t in the room).  My favorite was A Snoodle&#8217;s Tale.  I think you did a wonderful job, making those films, and I don&#8217;t think they will ever be forgotten.</p>
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		<title>By: jane</title>
		<link>http://www.philvischer.com/?p=38#comment-44664</link>
		<dc:creator>jane</dc:creator>
		<pubDate>Thu, 24 Jun 2010 02:14:20 +0000</pubDate>
		<guid>http://www.philvischer.com/?p=38#comment-44664</guid>
		<description>Phil,
I loved the book. My husband and I bought your book after our pastor used a quote from your book to illustrate what happens when God is not the center of your life and how God can restore you when He is. 
 My favorite part of the book was the lessons that God taught you. They are universal truths and very simple to understand.</description>
		<content:encoded><![CDATA[<p>Phil,<br />
I loved the book. My husband and I bought your book after our pastor used a quote from your book to illustrate what happens when God is not the center of your life and how God can restore you when He is.<br />
 My favorite part of the book was the lessons that God taught you. They are universal truths and very simple to understand.</p>
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		<title>By: Jonathan</title>
		<link>http://www.philvischer.com/?p=38#comment-44550</link>
		<dc:creator>Jonathan</dc:creator>
		<pubDate>Thu, 03 Jun 2010 01:28:32 +0000</pubDate>
		<guid>http://www.philvischer.com/?p=38#comment-44550</guid>
		<description>see http://tinyurl.com/2eknflp for an interesting article around the time Jonah came out. I was reading between the lines- !</description>
		<content:encoded><![CDATA[<p>see <a href="http://tinyurl.com/2eknflp" rel="nofollow">http://tinyurl.com/2eknflp</a> for an interesting article around the time Jonah came out. I was reading between the lines- !</p>
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		<title>By: They CAN Learn! Reviewing &#8220;What&#8217;s In The Bible?&#8221; Part 1 &#171; Fumbling Towards Eternity</title>
		<link>http://www.philvischer.com/?p=38#comment-44320</link>
		<dc:creator>They CAN Learn! Reviewing &#8220;What&#8217;s In The Bible?&#8221; Part 1 &#171; Fumbling Towards Eternity</dc:creator>
		<pubDate>Mon, 15 Mar 2010 12:30:30 +0000</pubDate>
		<guid>http://www.philvischer.com/?p=38#comment-44320</guid>
		<description>[...] and experience to make the jump. Some of the finest confessional writing I&#8217;ve read comes from Phil&#8217;s blog, where he pulls the curtain back on the trainwreck &#8211; and the engineer who caused [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] and experience to make the jump. Some of the finest confessional writing I&#8217;ve read comes from Phil&#8217;s blog, where he pulls the curtain back on the trainwreck &#8211; and the engineer who caused [&#8230;]</p>
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		<title>By: Review of &#8220;What&#8217;s In the Bible&#8221; &#171; Dad in the Middle</title>
		<link>http://www.philvischer.com/?p=38#comment-44276</link>
		<dc:creator>Review of &#8220;What&#8217;s In the Bible&#8221; &#171; Dad in the Middle</dc:creator>
		<pubDate>Fri, 26 Feb 2010 14:04:42 +0000</pubDate>
		<guid>http://www.philvischer.com/?p=38#comment-44276</guid>
		<description>[...] to voice characters in the movies).  Phil wrote about the whole adventure in a series called What Happened to Big Idea? After a couple of other ventures, Phil started Jelly Fish labs and Jellytelly in 2008 as a [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] to voice characters in the movies).  Phil wrote about the whole adventure in a series called What Happened to Big Idea? After a couple of other ventures, Phil started Jelly Fish labs and Jellytelly in 2008 as a [&#8230;]</p>
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		<title>By: 5 Links: The Old News Edition &#124; Faith &#38; Geekery</title>
		<link>http://www.philvischer.com/?p=38#comment-44228</link>
		<dc:creator>5 Links: The Old News Edition &#124; Faith &#38; Geekery</dc:creator>
		<pubDate>Sat, 06 Feb 2010 14:06:43 +0000</pubDate>
		<guid>http://www.philvischer.com/?p=38#comment-44228</guid>
		<description>[...] how it went from one being a major success to bankrupt in very little time, you should really read his take on the issue. There&#8217;s a lot to digest, and it&#8217;s certainly not all pretty, but it [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] how it went from one being a major success to bankrupt in very little time, you should really read his take on the issue. There&#8217;s a lot to digest, and it&#8217;s certainly not all pretty, but it [&#8230;]</p>
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		<title>By: Jeff</title>
		<link>http://www.philvischer.com/?p=38#comment-44216</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Sat, 30 Jan 2010 03:36:47 +0000</pubDate>
		<guid>http://www.philvischer.com/?p=38#comment-44216</guid>
		<description>Phil,

I was delighted with a wonderful evening tonight that brought back fond memories of my daughters growing up with Veggie Tales.  My daughter took the laptop into the kitchen to play 'her' music while doing dishes; she keeps a web-based music playlist.  

During a string of her favorites, along comes Larry singing the Hairbrush song.  This sparked a series of requests by the family in the living room for other Silly Songs that we love.  I must admit that we spent the next hour hearing Silly Song clips and watching some videos that have made their way to YouTube.

I sat on the couch fondly remembering my children in their younger years and treasuring the present moment.

As my children have gotten older, we haven't kept up with the Veggie Tales as much, so I started reading postings on the Internet to see what is up with the company.  That's how I stumbled onto this web page.

It's interesting reading your article and seeing the BHAG you set for your company.  I remember when my company set a BHAG to grow to the size of 1000 employees by the year 2010.  It was an eight year goal for a company of about 300 people.  

That vision gave us all strong vision for the first couple of years, but as time went on managment found that the goal wasn't compatible with some of their strong convictions and values.  They wanted to be responsible - building a company that would last, and also wanted to maintain the culture and values that had brought them to where they were.

I was pretty disappointed at the time.  It seemed that management was forsaking the goal, and we had worked so hard to help the company achieve it.  

In hindsight - I think it was nobel of the company to redirect it's attention and hold on to ideas that were important to it - some of those core values where still being learned.

Whatever misfortunes have come your way, I hope that you know the strong positive impact that Veggie Tales has had on my family.  I am grateful that we were introduced to those talking vegitables who did skits on the kitchen sink.

I wish you much success in the years to come.

Jeff</description>
		<content:encoded><![CDATA[<p>Phil,</p>
<p>I was delighted with a wonderful evening tonight that brought back fond memories of my daughters growing up with Veggie Tales.  My daughter took the laptop into the kitchen to play &#8216;her&#8217; music while doing dishes; she keeps a web-based music playlist.  </p>
<p>During a string of her favorites, along comes Larry singing the Hairbrush song.  This sparked a series of requests by the family in the living room for other Silly Songs that we love.  I must admit that we spent the next hour hearing Silly Song clips and watching some videos that have made their way to YouTube.</p>
<p>I sat on the couch fondly remembering my children in their younger years and treasuring the present moment.</p>
<p>As my children have gotten older, we haven&#8217;t kept up with the Veggie Tales as much, so I started reading postings on the Internet to see what is up with the company.  That&#8217;s how I stumbled onto this web page.</p>
<p>It&#8217;s interesting reading your article and seeing the BHAG you set for your company.  I remember when my company set a BHAG to grow to the size of 1000 employees by the year 2010.  It was an eight year goal for a company of about 300 people.  </p>
<p>That vision gave us all strong vision for the first couple of years, but as time went on managment found that the goal wasn&#8217;t compatible with some of their strong convictions and values.  They wanted to be responsible - building a company that would last, and also wanted to maintain the culture and values that had brought them to where they were.</p>
<p>I was pretty disappointed at the time.  It seemed that management was forsaking the goal, and we had worked so hard to help the company achieve it.  </p>
<p>In hindsight - I think it was nobel of the company to redirect it&#8217;s attention and hold on to ideas that were important to it - some of those core values where still being learned.</p>
<p>Whatever misfortunes have come your way, I hope that you know the strong positive impact that Veggie Tales has had on my family.  I am grateful that we were introduced to those talking vegitables who did skits on the kitchen sink.</p>
<p>I wish you much success in the years to come.</p>
<p>Jeff</p>
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